Thursday, May 9, 2013

Creative Marketing: Glossi E-Publications

Sometimes you want something for your jewelry business that creates a splash. Something beyond a newsletter or blog post that really brings in new traffic and you can excitedly share on your social media channels and that your fans will share with their friends. I would like to introduce to to Glossi.com to create catalogs, look books, gift guides or e-magazines to promote your business.

Here is one we put together for my jewelry business, it's a mini-magazine that will be put out monthly featuring jewelry, gift ideas, quotes and inspiration for nature lovers. (I have an assistant who helps me with this - just so you don't think I'm some kind of super woman!)

Be a team player and pair up with other artisans to create a seasonal gift guide.   Or if you feature a gift guide using other artist's work, get their permission first and then send them the link when you publish your guide. 

Glossi is super easy to use, just grab the link from your shop or website and pick what photos you'd like to upload.  They will automatically include the link back to your item.  They have templates that making designing a snap and some fun backgrounds and other features to make your publication a little snazzier. 

My advice with Glossi - bigger photos, more quotes and less wordy text seem to provide the best results. 


The one drawback to Glossi is you can't download or print a publication.  If you are looking for that option, I would point you over to Issuu.com to upload PDF's that turn into ebooks that can be viewed online, downloaded or printed.  Of course, you have to create each page using a design program. 

And don't do it all yourself! Pair up with a design student to work on this for their portfolio or trade a designer jewelry to create your pages for you. Or work with a team of other creatives - this would be a great project for an Etsy team!

"Working smarter, not harder" really means not doing everything yourself!

I'd like to give a shout out to Artisan Whimsy and their Bead Chat magazine for their inspiration!

8 comments:

13 said...

I've seen this through Artisan Whimsy too and I thought it was very cool. Congratulations on producing your own, it looks amazing.

Patricia Wood said...

Really cool tool!

Your catalogue is absolutely beautiful! Congrats:)

Have a great day,

Patricia

Cynthia@Ornamental Style said...

What a fantastic idea and it looks beautiful as does the jewelry. One suggestion, Heather, is to include your name at the end of the artist's statement.

AntiquityTravelers said...

Great post! We are really enjoying using Glossi ... it is really easy and give such a great visual element to showcase work!

freshbakeddesigns said...

Great Glossi, Heather. So lush in visuals for your beautiful creations.

Jo said...

Oooh! Lovely! Thank you for the inspiration Heather.

Janet Bocciardi said...

Oh I love this! You did an awesome job - loved the photos you selected and the copy. Off to check out this new tool. Thank you!

Kathy Lindemer said...

Great photos, quotes, ideas, and jewelry. I am sure you will get lots of sales with advertisement like this!