Thursday, September 12, 2013

Best of the ABS: How to Style Great Photo Backgrounds with Sparrow Salvage

Last year we ran an amazing post from Penny of Sparrow Salvage.  I was thinking this week about how much I appreciated that post that I just had to share it again today.  You can read the entire post here. Below are some highlights from the original article.

Backgrounds!! That was sudden wasn't it? But yes here we are, the long awaited backgrounds post, the purpose of which is to teach you the best way to present your product, whether it's handmade, vintage or supplies.You might not think it's that big a deal, but trust me- it's crucial!

The purpose of the background is not only to showcase your item but also to give you shop an overall 'vibe'- or what the marketing chaps call 'brand concept'. Light ones will make your shop look bright and airy, dark ones will give you drama, patterns will give you an opulence either way and colour will give you vibrancy.

In order to pick the best background for your product, you have to first do what I'm always telling you to do - know your market! Figure out who's most likely to buy your goods and market them accordingly. This of course may change over time, but as an example, in all the styles I've gone through there's a strong theme of romance, because I make romantic jewelry. Even if your jewelry doesn't look particularly 'of a style', you can still make it so- from coloured enamel beads to one of a kind vintage assemblage. Here's a pair of earrings I made in as modern a way as I can manage:

These are what Kim and I call 'hipster bait' -they're a pretty straight forward design, popular with many fashionable alternatives right now. Not much that's romantic about them, in fact they look a little bit cold (I think) with all their straight lines and silver white. But they look especially cold when shot in this style of most hipster shops- plain white background. Now then- if I shoot them on something romantic like old paper, they suddenly change:

A warmth comes into them. The earrings haven't changed, but there's a noticeably more attractive quality about them. Watch what happens the more romantic layering I use...

By the time we get to that last image, these earrings might as well be in the arms of Mr.Darcy for all their romantic saturation. With this deep layering of fluff and ruffles, I can shoot almost anything and it'll look romantic.

So now you see that it's very important your background matches your desired style because it will affect your product and your overall shop style. it will effectively dictate the style of your shop possibly more than your work will.

OK, let's talk pale backgrounds. A couple of you commented that you shoot your product on plain white backgrounds and it's become boring- not surprising! Though Etsy's front page seems to favour the bright white background, it can become tired. But you can use a pale background and still have your shop look lovely and non-boring, and the key to this is texture.

*Texture is what makes things interesting. A white sheet of office paper is boring because it has no texture. But a sheet of artist's watercolour paper is more interesting, because it's uneven surface reflects the light in a more natural way.

*White on white is often used to create a fresh, clean look- just be sure to use 'warm' whites- ones that are more creamy, boney colours, to avoid a cold feeling.

*If you like the look of white on white but don't want your shop looking too bright, you can add some darker browns in there -stick with a neutral palette when using white-on-white, colour will take you in a whole other direction which we'll talk about in a bit. In the picture below I've angled the stack so you get a bit of the dark brown underneath- this has 'mellowed' the light, giving a more earthiness and toning down the 'bright summer's day' feeling, while still keeping the clean feel.

Let's talk briefly about colour on colour- that is a coloured item on coloured background. You need to pay a bit more attention here, because the colours you use will have an impact on the item.
I've only just started investigating colour and already I can see what a huge difference it makes. But I've also quickly learned that the right colour is crucial to representing the item in it's best light.

Here's there's a riot of colour! the earrings are coloured, the backgrounds are all kinds of crazy rainbow- it's too much. For this to be a showcase of the earrings it needs to tone down.

Above you can see the earrings are now showcased well- they're on a pale (contrasting) background which makes their dark colours stand out, and the yellow and red either side echo the colours in the beads.

Above, the camera is angled so the red board isn't seen, and the yellow is bringing the gold tones forward.

In the image below, the red board is dominant, and the earrings appear more rich and deep.It might seem pedantic but it's a nice little tip that will help you 'see' what's the best background for your item.

Using 3 -5 different backgrounds will 'break up' the monotony of your shop front and keep things interesting. You can see in my shop that I have largely the same backdrop, but I've changed around the stack and made some pages more dominant in some shots. This makes things cohesive and interesting at the same time.

So- in the next couple of days I want you to wander around your house/studio and find a bunch of things you might like to use for backgrounds. Keep in mind your target market and shop's brand image; choose light, dark, and patterned things. (And colour too if you're this way inclined.) Don't just look at book pages, think about trays, picture frame backs, the tops of old boxes, textile pieces, linoleum offcuts, wallpaper, etc. Spend time arranging them against each other (remember the bridal theory) and take some photos- things look different in camera so don't trust your observing eye to see all.

When you've found the backgrounds you like, take an item of yours and try shooting it against them. If you have a blog it would be really great to blog it- it helps pass the knowledge along, and don't forget to give me a link so I can come along and give you any extra advice you might need. If you don't have a blog or you'd prefer a more private approach, feel free to email me from this blog's address (see my profile) and I'll help out.

Yes, it's going to take time to get this right, and time is something precious to many of us. But we all know quality takes time and practice makes perfect. There really is no cheating on this stuff. Well actually learning all this from me is kind of cheating! I'm happy to pass on what I know, and I've learned a few things myself just from doing this. It's taken me over a week to compile all this, but the driving force is to help you become better photographers and online merchants.

Read (or re-read!) the original post for more tips on using light and dark colored backgrounds along with Penny's tips for creating opulent textures and working with patterns.

You can visit Sparrow Salvage at the following links:

Shop:  Click here
Blog:  Click here


Vintage Crab Jewelry said...

Wow! You have blown my mind with this wealth of information! I am very new to all of this and I found you just at the right time so that I can do it right from the very beginning. Thank you! I will be spending the next hour or so pouring over your blog and picking your mind (so to speak). Thanks again!

KJ said...

Thank you this is all very helpful.

marymc202 said...

An excellent post and one that provided lots of good examples. Wish I had your "eye"! You are so "spot on" with regard to creating the "vibe" or "theme" you want to enhance the pieces one makes--it does create a far more interesting presentation and if the buyer is "into" the "vibe" shown, a higher chance of a purchase. It also shows the potential buyer that the artist cares about all aspects of his/her work and that attention to detail is carried out in the pieces shown as well. Again, thanks for an enlightening post!

Shaiha said...

What a great post! I am been purchases items lately for pictures but they have all be vases and whatnots. Sounds like I need to start from the bottom and work up.

Kulasang Tomasino said...

Thank you very much for all the very helpful tips! I thought a plain white background was enough and leave the rest to photoshop... Thank goodness I haven't posted anything yet on my new blog about my bead projects. I'm really very grateful I landed on your post!!! Bookmarking your site for more helpful insights!!! :)