1. What is your personal name, business name, website and location?Shona Murphy
My Company is Private Label Designs-
I make greeting cards and a t-shirt designs
and under private label is “ A Chic Thing :: www.achicthing.com”, that's my jewelry website
2. What kind of jewelry do you make? Accessories; earrings, bracelets, necklaces, rings- basically anything you can wear I make! 3.What types of materials do you prefer? Big, bold, bright and shiny
4. What kinds of art beads do you use? Same as above, I love beads that pop out at you; I try to design pieces around the bright colored focal point.
Lately I am finding myself drawn to recycled items. Phone wire, bottle caps, glass, vintage buttons, shells, yarn, material, paper etc…using the items we have available to us and re-using them. I find this a very cost effective move.
5. How did you get into jewelry design? There was a bead store that I saw in
6. What are some of the important things you do for your business? I want to offer shoppers something different that is affordable. I myself don’t like to be cookie cutter image-but can’t always afford those cool eclectic items that are unique and special. So if I can bring a lower price item to the market I feel that makes me a smart manufacturer. This is also were I realize that if I get materials or supplies at a discount or even free I need to pass that along to the consumer. I also love doing fundraisers for good cause organizations. Offering the creation at a wholesale price for a fundraiser give organizations something different at a affordable cost. For the last two years with the help of Jennifer of Jangles, I have made puzzle piece designs for the Autism Society of MN. They are always appreciative of the special pricing to pass along to the customer and the unique piece that is for their organization. To sum it up, it makes sense and it’s good karma!
7. What is your workspace like and how do you work in your studio? Well I like many artists have tried the studio space away from the home and it doesn’t work for my family and me. What’s really funny as when I have a big order the creation station is everywhere in the house; living room, kitchen, dining room, car…Everywhere I go the creation goes…One time my husband said maybe we should make the kitchen in to my work area and just eat out of the garage…Sounds ok to me. Let’s just say when you walk into my dining room-you know that I make stuff!
I have a large number of bins, and in those bins are my supplies…. I try to do the do the see through ones so I don’t have to open everything…I find that if I have all my supplies in front of me on the table I work best.

9. How do you stay inspired and motivated?
10. What kinds of art beads do you look for? Bright colored, big and bold. The ceramic and glass art beads are for me. It gives you a statement of clean, bold and sturdy…..I am not a foo foo girl, so the lace and delicate stuff doesn’t work for me.
12. What beady plans do you have for the future? I am going to continue exploring the recycled materials area to incorporate into my work. The bottle caps, marbles, yarns, material, license plates, buttons etc….
Written by Jennifer Heynen of Jangles.
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