Use evite.com for free invitations. You can upload a photo of your jewelry and use one of the seasonal theme backgrounds. Evite is free and tracks who has viewed your invitation. Don't forget to send a reminder 2 days before your event.
Play up a sweet treats theme. Use cake plates, tiered dessert stands and heart shaped candy boxes to display your jewelry. Borrow them from friends/family if you don't have any in your stash.
Check out your local dollar store for display props, decorations, tissue paper and bags for packaging.
Giveaways and Discounts
A 10-20% discount is enough incentive for your customers to drop by. Give away a few pairs of heart earrings or a bracelet as door prizes for those who attend.
Don't worry too much about what to serve and don't let this part of the open house eat away all your profits. Just serve chocolates! It's so fitting for the theme. If you buy a few heart shaped boxes of chocolates you can take the candy out of the boxes and serve them on pretty dishes.
Keep your Open House fun, simple, relaxing and focus on connecting with your customers. If you don't have space for an open house, ask a friend to host the event for you.
The heart shaped boxes of chocolates can be a fun way to sell earrings if you work outside the home. Empty the box of chocolates (Let's have a 'don't ask, don't tell' policy on what you do with the chocolates!) fill each little compartment with a pair of earrings and take the box with you. Offer the earrings at a special Valentine price. I did this for a few years when I was in college. Guys are not afraid to ask for a chocolate and that's your cue to say, "Oh, I'm sorry, this box is filled with earrings that I'm selling. Have you bought your girlfriend a Valentine's gift yet?" Sneaky, I know. Have a stash of earring cards and little gift bags to put your earrings in when they sell.
(Heart beads from Jangles)