1. Catch up on the Etsy Boot Camp here.
Quick! The Holidays Are Coming and I Have to Start Marketing Online
3 Worksheets to define your brand and market
Targeting Customers The Key to Marketing Your Business
28 tips to reach your target market
1. Black Friday Etsy, 2. Cyber Monday Etsy, and 3. Free Shipping Etsy.
You can add these tags to your listings if you are going to offer a special during that weekend. Only use the tags that are applicable, you can use more than one if it fits. Add them now - Etsy is searching through these tags for upcoming holiday promotions, sellers are using them for treasuries and bloggers are using them to find content!
For more tips on tagging your work and current trends read the Etsy's Merchandising report for December.
4. Make your shop gift-buying friendly. Consider creating sections based on price or other easily searchable sections such as Stocking Stuffers, Gifts for Teens, Luxury Items or Gifts under $25, Gifts under $50, etc.
Bonus tip: You can't sell from an empty cart, work on filling up your Etsy shop and keeping it full. Earrings and pendants are the ticket for this time of year. Create multiples of the same design and relist them. It's easier and quicker to make 5 pairs of earrings in 4 designs than 20 different designs - you'll cut down on time photographing and writing the listings too.
(Jewerly pictured above from: Erin Praiz-Hintz, Lori Anderson, Shannon LeVart and Lorelei Eurto.)